Digital Marketing 2014

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04:04 Share:

CMS comparison for Joomla and Wordpress

Joomla is more a content management system (CMS) for making websites, and WordPress is more a system for making blogs. Yes, a blog is a website, but there are certain standards and designs expected with websites, which is why it is easier to define them as separate entities. A WordPress blog may be turned into a website and a Joomla website may be turned into a blog. Here is why the Joomla system may be more preferable than WordPress.

The WordPress advantage

Let’s start with the obvious, and that is that WordPress has the advantage over Joomla in terms of popularity. Joomla websites make up 2.8% of the Internet, whereas WordPress websites make up 20% of the Internet. Joomla powers the Pizza Hut website, Gorillaz website and the Leonardo Di Caprio website. WordPress powers many more than that, especially when it comes to celebrity websites. So yes, in terms of current popularity it seems that WordPress has the advantage over all content management systems.

The Joomla extensions are less vague

The problem with popularity is that it comes with its own set of leeches and people that want something for nothing. This has happened with WordPress. People discover that lots of users want plugins/extensions (they are the same thing) and so crank out as many plugins as possible in order to cash in before the craze dies down.

Good WordPress directories try to keep the quality of their listings, but the fact is that if all you have to choose from is pear, then your fruit salad is not going to be a world beater.

With Joomla they have around 6000 plugins and they are almost all very useable, very efficient and very good at what they do. The focus has been on making the best in order to make a user’s life easier. Many times the plugins are commissioned by people that want the software for themselves and then discover they can sell their creation for a profit as well as using it themselves. It has led to the plugins being worth the time of the people downloading them (that cannot be said for many of the WordPress plugins).

The admin area has a better user experience

You read about things such as UI, UE, etc, and they exist to try and explain the qualities of a GUI (there is another acronym). Joomla has a very good user experience, which means it is more of a pleasure and less of a hassle to use their admin area than it is to use the WordPress one. There are a lot of fanboys/girls out there that write about the interface like it is the juice squeezed from the Apple of knowledge dipped in honey. So, instead of reading about the interface, go have a look at some screenshots of the Joomla user interface and the WordPress one. You will see how the Joomla one is a little more intuitive and easy to navigate.

You can use the default templates with Joomla

There are a lot of templates for WordPress, though they call them themes for some reason. Though, with Joomla you can use the ones they have already as defaults. They are good looking, they work very well and they are very easy to customize to such a high degree that you could fill your computer with websites from the same template and none of them would look the same. There is little point working hard to find great themes with WordPress, when you can work with Joomla and start right away with the default template.

The Joomla system is easier to use

Some say that both Joomla and WordPress take the same amount of time to learn, which is probably true. But, let’s say you have just finished using a different content management system and want to change. If you were faced with WordPress and Joomla you would find Joomla the easiest to learn. You would also find it the easiest to use as you add more and more plugins to the system. With WordPress you are more likely to lose your way and slowly become confused.

Let’s say you added a bunch of plugins to each, used them and then left them for two months. When you come back to Joomla you are going to find your content management system a lot easier to handle, but with WordPress you are going to need a little longer to reacquaint yourself with what everything does.

06:10 Share:

Job description for Digital Media Specialist in North America

Job description for Digital Media Specialist in North America

This Job Posted on Linkedin ( LOgin Please)

The Netflix North American Digital Marketing organization is a high performance team responsible for the activation of digital channels in support of Netflix marketing initiatives. Reporting into the Manager of North American Digital Marketing, the Digital Media Specialist will be responsible for day-to-day oversight of a number of our online marketing efforts across the US and Canada. A vital member of this function, he/she will be a passionate marketer who can leverage their expertise of digital channels to maximize the performance of both demand generation and demand collection efforts.

The Role:

- Serve as the day-to-day lead on our “always on” acquisition campaign; analyze and drive performance across direct/reserve partners, ad networks and affiliates

- Create thoughtful recommendations – backed by data – of new placements and partners to add to our display acquisition efforts

- Serve as the tactical lead for the planning, buying and measurement of our digital marketing campaigns on premium partners (Yahoo!, Google/YouTube, Microsoft, etc.)

- In concert with Netflix in-house trading desk team, take a “big picture” look at Netflix' overall display buying and seek to maximize our total digital marketing ROI

- Partner closely with Creative, Consumer Insights and Product Teams to develop campaigns that are optimally poised for success

- Create and execute rigorous test campaigns to understand the drivers of display advertising impact

- Evaluate emerging opportunities and their relevance to our business and objectives (mobile, tablet, new video formats, publishers, etc.)

Required Qualifications:

- At least 2 years of experience in digital planning, buying and measurement

- Substantial experience working with ad networks such as the Google Display Network

- Exposure to brand campaign strategies, planning and execution

- Deep familiarity with digital media planning tools, such as comScore

- Experience with mobile marketing tactics

- Strong team player and great interpersonal skills are a must. You have to be someone we want to work with. Our culture is also bit unusual, and we live by our values, so it's worth learning more about Netflix at www.netflix.com/jobs

- Top notch analytical skills and the ability to make data-driven decisions

- High attention to detail

- Ability to multi-task and excel under pressure

- Excellent communication and presentation skills

- Bachelor's degree required

Desirable Skills

- Balance of branding and acquisition experience

- Understanding of programmatic marketing channels (RTB, paid social, SEM)

- Robust understanding of underlying advertising technology

- Strong negotiation skills

Job description for Digital Media Specialist in North America

Other Jonbs For Netflix

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• Manager, Marketing Planning & Analysis - New…
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• Senior Manager, North American Search Marketing

08:00 Share:

With Mobile traffic LinkedIn hits 300 million milestone

LinkedIn pen (Photo credit: TheSeafarer)

With over 300 million members, professional networking site LinkedIn is betting big on mobile handsets to drive growth, as 50 per cent of its traffic is expected to come from handheld devices.

"We know mobile is critical. Later this year, we are going to hit our mobile moment, where mobile accounts for more than 50 per cent of all global traffic," LinkedIn Senior Vice President (Products and User Experience) Deep Nishar said.

With Mobile traffic LinkedIn hits 300 million milestone 

LinkedIn users from locations like Costa Rica, Malaysia, Singapore, Sweden, UAE and the UK access the website more on their mobile devices than on their desktop computers.

On an average, 15 million profiles, 1.45 million jobs and 44,000 job applications are viewed everyday in over 200 countries through mobile.

"LinkedIn will continue to invest in building out what can be offered to the members in key countries," he said in his blogpost.

There are now more than 300 million LinkedIn members in the world and more than half of these members come from outside of the US, Nishar said.

Launched in May 2003, LinkedIn is headquartered in California and has 100 million members in the US. India accounted for over 24 million (announced in February this year).

"While this is an exciting moment, we still have a long way to go to realise our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce," Nishar said.

He added that the company is working on delivering personalised experiences built around members and their identity, network and knowledge.

LinkedIn started developing multiple mobile apps two years back to fit the different needs of its diverse member base. The company has also partnered with handset makers like Apple, Nokia and Samsung and is working on adding more strategic partners. The US-listed firm allows members to create professional circles to help in their career path and allows employers and recruiters to connect with people who have the skills they are looking for.

07:09 Share:

How to Manage Your Time - Timers

Computers and the Internet were supposed to make life easier; instead, people are busier than ever. Whether you are single or juggling family responsibilities, learn to manage your time to get as much as you can out of each day.

Create a schedule or to-do list. Write down deadlines for accomplishing certain tasks.

Plan to tackle difficult projects at the times of day when you are most alert.

Schedule time for people, including yourself. Create some personal time by waking up half an hour earlier or going to bed half an hour later than usual; plan a weekly date with your spouse, or arrange to have lunch with friends.

Prioritize what you need to accomplish. "Pareto's principle" states that 80 percent of your accomplishments come from 20 percent of your efforts, so think strategically: Locate and isolate this valuable 20 percent, then focus your efforts on the tasks that promise the greatest rewards.

Delegate as many chores as you can. Hand out projects to subordinates at work, recruit your children to help with household chores, hire a gardener to maintain your lawn.

Learn to say no to nonessential demands on your time. Don't volunteer for a committee if you don't have time, and decline invitations to events you don't have time to attend.

Overcome procrastination.

Avoid perfectionism. Don't waste time obsessively perfecting a task when you could better spend the time on something else.

07:46 Share: